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We Can't wait to meet YOU
Apply below to join our Leadership Team as the Director of Marketing
At Sunday Cool, we’re in the business of serving those who serve. We partner with churches, camps, ministries, and faith-driven organizations to provide custom apparel and creative solutions that help them connect with their communities in meaningful ways.
As a key member of our leadership team, you’ll help us scale beyond our current, $18 million in revenue by launching dynamic campaigns, building a high-performing creative team, and partnering closely with Sales to generate qualified leads, create targeted content, and support strategic growth goals. You’ll embody our commitment to Business as a Ministry—honoring God, caring for our people, and serving those who serve—while driving connection, culture, and creativity at every level.
Job Title: Director of Marketing
Position Reporting
This position is part of Sunday Cool-Executive Team reporting to the President
Work Schedule
Monday – Friday: 8:30am – 5:00pm [40 hours/week]. Overtime may be required based on workload and production demands. This position will likely have overtime or weekend work during the peak of our spring conference season, where we attend 3-4 conferences promoting the Sunday Cool brand between January - April.
Compensation
The base compensation for this position is $125,000
After 90 days, this position is eligible for bonuses as follows:
· Sales Team over-ride - As the team exceeds their goal, a .15% bonus is paid out on gross revenue.
· Profit sharing - As an executive leader this position is eligible to participate in our leadership profit sharing bonus plan.
Direct Reports
As the Director of Marketing, you will oversee and develop a multi-disciplinary creative and strategic team, including:
- Marketing Manager – Oversees execution of campaigns, scheduling, paid ads, and KPI tracking.
- Content Department – Produces original media including Ninjas Are Butterflies, short-form video, podcasts, social media, etc.
- Brand Manager – Manages visual identity, product branding, merch drops, and consistency across customer touchpoints.
- Sales Team Leads – We currently have 10+ members of our sales team that report up through our two sales team leads.
- Close collaboration with the Executive Leadership team, including CEO, President, Vice President - Chief of Staff, Creative Director and Finance Director.
We’re seeking a faith-rooted, creatively driven leader to serve as our Director of Marketing. This individual will lead brand strategy, content innovation, and audience engagement across all platforms—bringing energy, originality, and vision to our growing organization. In addition, this individual will “own the number” as the senior sales strategist.
Core Responsibilities:
Brand Strategy
- Own and evolve the overarching brand voice for Sunday Cool, NAB, and all sub-brands
- Translate company mission and culture into messaging that connects with Gen Z, millennials, and ministry leaders
- Oversee brand standards, style guides, and visual identity across all touchpoints
- Align product, design, content, and messaging into one cohesive brand experience
Content & Media
- Guide the Content Department, including podcast production, social media, YouTube content, and viral video strategy
- Support and amplify the Ninjas Are Butterflies brand through storytelling, fan engagement, and merchandising opportunities
- Ideate and approve content concepts that reflect our humor, values, and cultural relevance
- Monitor performance and adjust content strategies based on data and feedback
Campaigns, Sales Support & Lead Generation
- Design and lead marketing campaigns for merch launches, new product rollouts, podcast milestones, and seasonal pushes
- Work hand-in-hand with Sales leadership to ensure campaigns align with pipeline goals and sales targets
- Leveraging Marketing Automation using Salesforce and Hubspot, to create and implement lead generation strategies, nurture sequences, and sales enablement tools
- Develop customer segments and marketing funnels to drive inbound leads and client reactivation
- Track and report on conversion metrics and ROI across channels
Team Leadership & Cross-functional Collaboration
- Lead, coach, and grow the sales and marketing teams through mentoring, 1-on-1s, and collaborative planning, goal setting with accountability
- Partner cross-functionally with Sales, Creative, Product Development, and Operations to ensure alignment and cohesion
- Facilitate weekly meetings, quarterly planning sessions, and collaborative brainstorming
- Establish clear workflows, review processes, and accountability systems
Champion Client Engagement
- Identifying areas within the company to provide a remarkable apparel buying experience
- Oversee and lead our CSI (customer service issues) department as we instill confidence in our clients that we will always make it right, as well as working with our quality control team to identify the process breakdowns causing issues.
- Develop a strong survey follow-up process to better understand areas we must improve
- Establish a strong social media presence within all FB groups associated with our ministry market
- Develop and grow engagement with our client ambassador/focus group
- Build upon our raving fans in developing a robust referral program
Fulfillment oversight
Oversee our Sunday Cool Swag store, from strategy, execution, and product development
Qualifications
- 5+ years of experience in marketing, sales leadership, creative direction, or brand leadership
- Deep understanding of content strategy, storytelling, and digital audience engagement, and marketing stack strategy and execution
- Strong leadership experience managing creatives, marketers, and media teams
- Experience working alongside Sales teams to support campaigns and drive pipeline growth
- Excellent communicator—can cast vision clearly and build team excitement around it
- Strategic thinker who can drive both creative energy and measurable results
- Faith-rooted and aligned with Sunday Cool’s mission and values
- Experience with YouTube growth, podcasting, or influencer/creator marketing
Ideal Working Genius Profile
This role thrives in Invention + Galvanizing, with strength in:
- Invention (I): You love creating new ideas, campaigns, and brand concepts.
- Galvanizing (G): You rally teams and generate energy around vision and execution.
Helpful competencies include:
- Discernment (D): You have strong intuition for what will resonate with your audience.
- Enablement (E): You empower and equip others to bring ideas to life.
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the sunday cool standard
This section provides a deeper understanding of our company's vision and mission, emphasizing our commitment to serving the ministry market and delivering a remarkable experience to all our clients.
During the first 90 days we will be equipping you with the necessary resources and training you specifically for the above position. Sunday Cool has a 90-day probationary period for all new employees, which includes a 30, 60 & 90-day feedback meeting with your direct leadership team to gain helpful insight, glean new perspectives, discuss positive performance, and address any areas needing improvement. Before the conclusion of your probationary period, you will be tested on the Art Department-provided handbook, policies and procedures, as well as products to qualify you. All staff artists are required to pass with a 95% or above to qualify as an employee of Sunday Cool. Sunday Cool, LLC reserves the right to terminate the employment of any employee at any time without notice and without payment in lieu of notice, subject to the laws of the State of Florida.
We pay biweekly (Every other week) on Fridays. Pay is based on eighty standard hours per pay period and Sunday Cool has 26 pay periods/year.
Sunday Cool is a drug-free workplace. The company reserves the right to conduct drug testing on all employees. In the event of a workplace accident the impacted employee will be required to be tested for drugs.
The elements of your employment are outlined above, plus others related to Benefits, PTO, Sexual Harassment, and FMLA can be found in the Sunday Cool handbook. All employees will be required to sign an acknowledgment that they have read and understand the company’s policies.
Our company's VISION is to Serve Those Who Serve. The primary market we serve is the ministry market, consisting of churches and camps from across the country. Since our launch in the Fall of 2016, as a company, we have worked with over 9,000 different organizations. We have clients in EVERY state across the country.
We fulfill the vision of serving those that serve by committing to a corporate MISSION of Providing a REMARKABLE apparel buying experience for those we serve. Being remarkable is simply doing things in such a way, that our clients are compelled to “remark” on their experience. It requires every employee in our Sunday Cool family to strive to always deliver in a remarkable way.
The CORE values that guide us a company are:
Christ defines our perspective. There is no better example in how we should treat one another.
Operate with innovation and efficiency. Always look for a better way.
Respect others in all things. Even if we disagree, we will strive to respect one another.
Exceed the request. Go the extra mile every chance we get.
In order to provide a REMARKABLE client experience, we must start by creating a REMARKABLE experience for our Sunday Cool family. The goal of our owner is to give everyone an opportunity to grow personally and professionally as we strive for being REMARKABLE in all that we do.
Sunday Cool holds each employee to a high standard of performance, attitude, and teamwork. The expectations of a Sunday Cool employee are clearly outlined below. These expectations will be evaluated throughout your probationary period.
Performance
- Job knowledge and proficiency
- Ability to complete workload & deadlines
- Continuous Improvement
Attendance & punctuality
- Positive & professional attitude
- Decision Making
- Communication & listening skills
- Takes Initiative
Teamwork
- Ability to work well with others
- Focuses on TEAM vs personal gain
- Lends a hand and encouragement to others
Sunday Cool Is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status